Building digital products
Practical decisions around product scope, interfaces, technical architecture, and launch.
insights
Notes from across the network.
What our designers, developers, strategists and 3D artists have learned building real things — not a trend roundup.
tagged llms
Notes tagged llms.
What llms.txt is — and what it is notllms.txt is an optional note for agents, not a ranking lever. Write one that matches the public site and does not invent facts.MateoWhat generative engine optimization actually isGEO is making truthful pages easy to quote. It is not a new meta tag, a prompt hack, or a way to invent citations.Mateo
themes
What we write about.
Brand and creative systems
How identity, messaging, campaigns, and content stay coherent across channels.
Remote creative collaboration
Briefing, team design, feedback, and delivery practices for distributed specialists.
Search, AI, and discoverability
Technical SEO, content structure, AI-assisted workflows, and useful automation.
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