A library, a freelance beat, or a hire — none of them own the sound
Epidemic is fast until the same bed shows up in someone else's ad. A freelancer delivers one file and ghosts. Put a composer on payroll for two cues a year and you have opened a department you cannot fill. You came here so the next launch would stop sounding like everyone else.
The brand needs a cue it owns. Not another license to renew.