Dorsa is a traditional furniture company in Brazil which operates in different market segments (fashion, food service, cinemas, among others). The creative brief was focused on achieving a working combination of stand out, quality and brand heritage/tradition. We've created a simple and modern branding that could be used in different media platforms. The vibrant red is the main color. We've used a primary color as an instantaneous visual way to associate meaning to the company. Red is and energetic and attention-grabbing color. In the website the red is present as a base color, consistent with the Brand. We've created an illustrated timeline showing the company's 40 years history and used high quality photos showing Dorsa's work with important clients like McDonald's, Starbucks, Burger King, Swarovsky among others.