Brand and identity systems
Logo systems, positioning, voice, guidelines, launch assets, and the rules that keep a brand coherent after handoff.
insights
Field notes for people who have to ship the work.
Useful answers, operating models, comparisons, and decision tools from the CLICK.BLUE network — with sources you can check, and a clear line between what you can do yourself and what we implement.
tagged analytics
Notes tagged analytics.
Conversion tracking architecture before another campaign launchesAn event ontology, a source of truth, consent, deduplication, and an offline outcome. If you cannot name the event, do not scale the spend.
Thiago
Consent, analytics, and the minimum data a small website needsPurpose, vendor, retention. Essential versus optional measurement. Collect less, and know why you collected it.
Mateocoverage
What we write about.
UX, UI, and product design
Information architecture, interfaces, design systems, accessibility, interaction, responsive behavior, and product decisions.
Web, software, and AI
Modern web delivery, platforms, frameworks, performance, maintainability, automation, agents, and production AI features.
Creative production
Illustration, motion, animation, video, audio, 3D, campaign systems, and how specialists turn a brief into finished work.
Social and content operations
Channel choice, publishing cadence, repurposing, approvals, community signals, scheduling, and consistent branded output.
Search, GEO, and growth
Technical SEO, AI discovery, structured data, paid campaigns, targeting, funnels, conversion repair, and measurement.
Have a question worth unpacking?
Send a decision from your project or industry. The best questions become researched articles, operating tools, or scoped work.