Brand and identity systems
Logo systems, positioning, voice, guidelines, launch assets, and the rules that keep a brand coherent after handoff.
insights
Field notes for people who have to ship the work.
Useful answers, operating models, comparisons, and decision tools from the CLICK.BLUE network — with sources you can check, and a clear line between what you can do yourself and what we implement.
published
Current notes.
How to build a high-conversion sales funnel in 2027A 2027 funnel is one buyer, one problem, one next step. Proof beside the ask. Checkout only when the scope is already clear.
Thiago
Web design trends for 2027 that are actually usefulSkip the 2027 mood board. Useful trends are answer-engine pages, quieter motion, honest proof, and a site that stays fast.
Mia
SEO and GEO for small businesses: one public truthSearch and answer engines should repeat the same facts. GEO is making one public truth easy to extract, not a metadata trick.
Mateo
How to build for the web in 2026A 2026 website starts from the offer, not the tool. Structure, copy, and a design system come next. Publish is a midpoint.Mia
CLICK.BLUE vs WordPress: the CMS is not the teamKeep WordPress if it is stable and someone owns the updates. The cost is plugins and an offer nobody wrote — not the CMS itself.Mia
What llms.txt is — and what it is notllms.txt is an optional note for agents. Google does not use it to rank. Write one that matches the public site.Mateo
CLICK.BLUE vs Designjoy: subscription design vs a full teamDesignjoy is a request queue for graphics. Right when the brand and site exist. Wrong when you still need the identity and the launch.
Astrid
SaaS is not dead — the wrapper isSubscriptions are not dying. Thin AI wrappers are. Software lasts when it owns a workflow; many businesses still need a team.ThiagoLoading more notes
coverage
What we write about.
UX, UI, and product design
Information architecture, interfaces, design systems, accessibility, interaction, responsive behavior, and product decisions.
Web, software, and AI
Modern web delivery, platforms, frameworks, performance, maintainability, automation, agents, and production AI features.
Creative production
Illustration, motion, animation, video, audio, 3D, campaign systems, and how specialists turn a brief into finished work.
Social and content operations
Channel choice, publishing cadence, repurposing, approvals, community signals, scheduling, and consistent branded output.
Search, GEO, and growth
Technical SEO, AI discovery, structured data, paid campaigns, targeting, funnels, conversion repair, and measurement.
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Send a decision from your project or industry. The best questions become researched articles, operating tools, or scoped work.