Brand and identity systems
Logo systems, positioning, voice, guidelines, launch assets, and the rules that keep a brand coherent after handoff.
insights
Field notes for people who have to ship the work.
Useful answers, operating models, comparisons, and decision tools from the CLICK.BLUE network — with sources you can check, and a clear line between what you can do yourself and what we implement.
tagged growth
Notes tagged growth.
How to build a high-conversion sales funnel in 2027A 2027 funnel is one buyer, one problem, one next step. Proof beside the ask. Checkout only when the scope is already clear.
Thiago
SaaS is not dead — the wrapper isSubscriptions are not dying. Thin AI wrappers are. Software lasts when it owns a workflow; many businesses still need a team.Thiago
How to sell more from a website you already haveMost sites do not need more pages. They need a clearer offer, visible proof, and one path. Traffic is not the first leak.Thiago
Conversion tracking architecture before another campaign launchesAn event ontology, a source of truth, consent, deduplication, and an offline outcome. If you cannot name the event, do not scale the spend.Thiago
CLICK.BLUE vs Upwork and Fiverr: one relationship vs a bidUpwork and Fiverr are good for a bounded task. Poor owners for a brand, a site, and the year after. Bids buy price. Relationships buy continuity.Thiago
Build a growth experiment backlog that cannot hide bad measurementEvidence, hypothesis, change, measure, window, decision. Prioritise without fake certainty. If the window is missing, it is not an experiment.Thiago
Social media analytics: qualify the signal before reporting the numberA metric-to-decision map with vanity, operating, and commercial signals. If the number cannot change a decision, it is decoration.Thiago
B2B lead qualification: define fit before automating the scoreFit, intent, timing, authority, economics — plus a human override. A score without a definition is a random number with a dashboard.ThiagoLoading more notes
coverage
What we write about.
UX, UI, and product design
Information architecture, interfaces, design systems, accessibility, interaction, responsive behavior, and product decisions.
Web, software, and AI
Modern web delivery, platforms, frameworks, performance, maintainability, automation, agents, and production AI features.
Creative production
Illustration, motion, animation, video, audio, 3D, campaign systems, and how specialists turn a brief into finished work.
Social and content operations
Channel choice, publishing cadence, repurposing, approvals, community signals, scheduling, and consistent branded output.
Search, GEO, and growth
Technical SEO, AI discovery, structured data, paid campaigns, targeting, funnels, conversion repair, and measurement.
Have a question worth unpacking?
Send a decision from your project or industry. The best questions become researched articles, operating tools, or scoped work.