Brand and identity systems
Logo systems, positioning, voice, guidelines, launch assets, and the rules that keep a brand coherent after handoff.
insights
Field notes for people who have to ship the work.
Useful answers, operating models, comparisons, and decision tools from the CLICK.BLUE network — with sources you can check, and a clear line between what you can do yourself and what we implement.
tagged social
Notes tagged social.
Community management needs a response SLA, not a tone-of-voice posterA message taxonomy, response windows, and an escalation tree. Tone without a clock is decoration — buyers read silence as closed.
Mei
What social media management should actually includeA responsibility matrix for strategy, production, scheduling, response, paid, reporting, and escalation. A calendar alone is not management.Mei
Social media analytics: qualify the signal before reporting the numberA metric-to-decision map with vanity, operating, and commercial signals. If the number cannot change a decision, it is decoration.
Thiago
A social media brand kit that survives more than one templateA channel asset matrix, crop-safe layouts, and a caption card. If the kit only lives in Canva, it was a moodboard — not a system.
Astrid
A content approval workflow that does not turn every post into a meetingRisk tiers, a role matrix, and escalation rules so most posts ship without a committee. Meetings are for the exceptions, not the calendar.Mei
A content cadence a small business can keepA monthly useful page beats an abandoned daily feed. Pick a pace you can keep in month four, and ship on a Tuesday.Mei
LinkedIn company-page strategy for a business that is not a media companyPage role, executive and employee distribution, and a source-based cadence. You do not need a newsroom. You need a point of view.Mei
How to repurpose one video into a month of useful contentA source-to-format map and extraction log so the month is planned in the edit — not hoped for in the caption box after upload.MeiLoading more notes
coverage
What we write about.
UX, UI, and product design
Information architecture, interfaces, design systems, accessibility, interaction, responsive behavior, and product decisions.
Web, software, and AI
Modern web delivery, platforms, frameworks, performance, maintainability, automation, agents, and production AI features.
Creative production
Illustration, motion, animation, video, audio, 3D, campaign systems, and how specialists turn a brief into finished work.
Social and content operations
Channel choice, publishing cadence, repurposing, approvals, community signals, scheduling, and consistent branded output.
Search, GEO, and growth
Technical SEO, AI discovery, structured data, paid campaigns, targeting, funnels, conversion repair, and measurement.
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Send a decision from your project or industry. The best questions become researched articles, operating tools, or scoped work.