Building digital products
Practical decisions around product scope, interfaces, technical architecture, and launch.
insights
Notes from across the network.
What our designers, developers, strategists and 3D artists have learned building real things — not a trend roundup.
tagged growth
Notes tagged growth.
How to build a high-conversion sales funnel in 2027A 2027 funnel is one buyer, one problem, one next step. Start from the offer, put proof next to the ask, and add checkout only when scope is clear.ThiagoSaaS is not dead — the wrapper isSoftware subscriptions are not dying. Undifferentiated wrappers are. SaaS still works when it owns a workflow; a thin AI login does not.ThiagoHow to sell more from a website you already haveMost sites do not need more pages. They need a clearer offer, visible proof, and one path. Traffic is not the first leak.ThiagoCLICK.BLUE vs Upwork and Fiverr: one relationship vs a bidUpwork and Fiverr are good for a discrete task. The real comparison is a marketplace bid versus a team that owns brand, site, and the year after.ThiagoPersonal branding without becoming a content companyA professional personal brand is a clear name, a clear offer, and a site you own. Posting is optional. A link-in-bio graveyard is not a brand.ThiagoEmail marketing practices that respect the inboxEmail that respects the inbox is a list you earned, a segment that makes sense, a true subject, and a page that matches the click.ThiagoInfluencer marketing: when it is a channel, when it is theatreReal audience overlap can move a product. A rented persona with a discount code is usually a photo. Pay for a path.Mei
themes
What we write about.
Brand and creative systems
How identity, messaging, campaigns, and content stay coherent across channels.
Remote creative collaboration
Briefing, team design, feedback, and delivery practices for distributed specialists.
Search, AI, and discoverability
Technical SEO, content structure, AI-assisted workflows, and useful automation.
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