Building digital products
Practical decisions around product scope, interfaces, technical architecture, and launch.
insights
Notes from across the network.
What our designers, developers, strategists and 3D artists have learned building real things — not a trend roundup.
tagged identity
Notes tagged identity.
When you need a brand kit — and when a logo file is enoughA logo is a mark. A kit is the few rules that keep the next ten assets from drifting. Get a kit when more than one person makes files.AstridA guide to a logo that can actually be usedA logo has to work small, in one color, next to a name. Use is the test. Design the favicon and the invoice before the billboard.Astrid
themes
What we write about.
Brand and creative systems
How identity, messaging, campaigns, and content stay coherent across channels.
Remote creative collaboration
Briefing, team design, feedback, and delivery practices for distributed specialists.
Search, AI, and discoverability
Technical SEO, content structure, AI-assisted workflows, and useful automation.
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