Branding, Logo Design, Graphic Design, Video Content, Marketing Material, Print, Social Media Management
Mbowie & the Blast is a music project from musician Michal Bowie. It takes well-known songs and reconstructs them with a contemporary jazz sensibility. Michael is a music educator, producer and social activist who uses his art and music to bring awareness to important political issues. The Logo was the first step into the marketing campaign. We've used a vibrant range of purple colors inspiring a bold take and aiming for the future. The forms were created almost as neon geometrical forms, in a reference for sound waves and stereo equilizers. All marketing material and graphics for campaigns were designed following these in all relevant channels. Another important visual content was the music Video we've created together with Michael for his version of the Steve Wonder's song "You Haven't Done Nothin". Michael got together with other important musicians and gave it a contemporary feel making use of hip-hop and electronic bits and adding a new lyric rap part with a strong political message. Making use of historical footage (gathered by months of intensive research in online archives) of important political activists, social injustice marchs and hand written animation, this important film is a wakeup call for the truth, the human toll of oppression, and the right to protest.