Brand and identity systems
Logo systems, positioning, voice, guidelines, launch assets, and the rules that keep a brand coherent after handoff.
insights
Field notes for people who have to ship the work.
Useful answers, operating models, comparisons, and decision tools from the CLICK.BLUE network — with sources you can check, and a clear line between what you can do yourself and what we implement.
tagged creative
Notes tagged creative.
Build a creative asset library that people can actually searchA metadata schema, rights and expiry fields, and a naming convention. If nobody can find the file, you do not have a library.
Mei
Branded content without the advertorial voiceAn audience-value test and a disclosure boundary. If the piece only works as an ad, it is an ad. Call it that.
Priya
An animation production workflow from storyboard to deliveryThe stage gates that keep an animation from turning into an open-ended render: boards, animatic, style frames, sound, captions, versions.Mei
Podcast production is an editorial system, not a microphone purchaseEpisode economics, a guest workflow, and a transcript-to-asset map. The microphone is the cheap part of the system.Priya
How to brief a video editor so the first cut has a point of viewAn edit brief with a narrative spine, a selects log, pacing references, and the aspect-ratio matrix — so cut one is an argument, not a dump.Mei
3D product visualisation vs photography: choose by information, not noveltyA decision matrix for realism, variants, geometry, rights, and update frequency. 3D is a tool when the product information needs it.
Astrid
How to commission illustration without buying a style imitationA brief, annotated references, and a rights matrix so you hire an illustrator for a job — not a lookalike of someone else's hand.Astrid
Brand sound and audio identity for small companiesA sonic identity is a few owned cues you can repeat. Touchpoints, rights, a mnemonic test, and the subtitle boundary.Astridcoverage
What we write about.
UX, UI, and product design
Information architecture, interfaces, design systems, accessibility, interaction, responsive behavior, and product decisions.
Web, software, and AI
Modern web delivery, platforms, frameworks, performance, maintainability, automation, agents, and production AI features.
Creative production
Illustration, motion, animation, video, audio, 3D, campaign systems, and how specialists turn a brief into finished work.
Social and content operations
Channel choice, publishing cadence, repurposing, approvals, community signals, scheduling, and consistent branded output.
Search, GEO, and growth
Technical SEO, AI discovery, structured data, paid campaigns, targeting, funnels, conversion repair, and measurement.
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