Brand and identity systems
Logo systems, positioning, voice, guidelines, launch assets, and the rules that keep a brand coherent after handoff.
insights
Field notes for people who have to ship the work.
Useful answers, operating models, comparisons, and decision tools from the CLICK.BLUE network — with sources you can check, and a clear line between what you can do yourself and what we implement.
tagged web
Notes tagged web.
Web design trends for 2027 that are actually usefulSkip the 2027 mood board. Useful trends are answer-engine pages, quieter motion, honest proof, and a site that stays fast.
Mia
How to build for the web in 2026A 2026 website starts from the offer, not the tool. Structure, copy, and a design system come next. Publish is a midpoint.Mia
CLICK.BLUE vs WordPress: the CMS is not the teamKeep WordPress if it is stable and someone owns the updates. The cost is plugins and an offer nobody wrote — not the CMS itself.Mia
CLICK.BLUE vs Webflow: builder vs teamWebflow is software we like and often build on. The real comparison is DIY Webflow versus a team that designs, launches, and can manage that site.Mia
CLICK.BLUE vs Framer: design canvas vs shipped productFramer is a strong design-to-web canvas. Excellent when a designer will keep the file. Hire a team for the brief, the offer, QA, and the live site.Mia
Next.js vs Webflow vs Framer: application framework, CMS canvas, or publishing systemThree jobs, three tools. A content, interaction, and operations matrix — plus three project types — so you stop treating a framework like a CMS.Mia
CLICK.BLUE vs Squarespace: templates vs a designed systemSquarespace looks finished on day one. Stay for a simple brochure. Move when checkout, search, or the brand no longer fit the theme.Mia
How to choose a website stack in 2027 without architecture theatreAn architecture decision record scored on constraints, operating owner, and exit. The stack is not the strategy — the team that runs it is.MiaLoading more notes
coverage
What we write about.
UX, UI, and product design
Information architecture, interfaces, design systems, accessibility, interaction, responsive behavior, and product decisions.
Web, software, and AI
Modern web delivery, platforms, frameworks, performance, maintainability, automation, agents, and production AI features.
Creative production
Illustration, motion, animation, video, audio, 3D, campaign systems, and how specialists turn a brief into finished work.
Social and content operations
Channel choice, publishing cadence, repurposing, approvals, community signals, scheduling, and consistent branded output.
Search, GEO, and growth
Technical SEO, AI discovery, structured data, paid campaigns, targeting, funnels, conversion repair, and measurement.
Have a question worth unpacking?
Send a decision from your project or industry. The best questions become researched articles, operating tools, or scoped work.