Brand and identity systems
Logo systems, positioning, voice, guidelines, launch assets, and the rules that keep a brand coherent after handoff.
insights
Field notes for people who have to ship the work.
Useful answers, operating models, comparisons, and decision tools from the CLICK.BLUE network — with sources you can check, and a clear line between what you can do yourself and what we implement.
tagged branding
Notes tagged branding.
Build a brand colour system that works in interfacesSemantic roles, contrast-safe pairs, and a dark-mode test. A poster palette is not a UI palette — and hex on a slide is not a system.
Astrid
Design system vs component library vs brand guidelinesThree layers, three owners. A maturity model for when a token file is enough — and when you are pretending you have a system.
Mia
What brand guidelines should include in 2027Stable rules, working templates, rights fields, and interface tokens. An 80-page PDF nobody opens is storage — not a guideline.Astrid
The rebrand rollout checklist: files, URLs, profiles, products, and peopleA dependency map and a day-zero sequence for URLs, profiles, and people. The new mark is the easy part. The old URLs are the work.Astrid
A social media brand kit that survives more than one templateA channel asset matrix, crop-safe layouts, and a caption card. If the kit only lives in Canva, it was a moodboard — not a system.Astrid
Logo redesign vs logo refresh: protect equity before changing the markA recognition and migration-risk test. Refresh when the mark still works. Redesign when the business has changed.Astrid
Run a visual identity consistency audit across the customer journeyA touchpoint inventory and drift scoring. The brand is what the customer sees in sequence, not what the deck promised.Astrid
How to choose brand typography without licensing or performance surprisesLegibility, language, weights, licence, and a web-performance scorecard. A beautiful face you cannot ship is not a brand typeface.AstridLoading more notes
coverage
What we write about.
UX, UI, and product design
Information architecture, interfaces, design systems, accessibility, interaction, responsive behavior, and product decisions.
Web, software, and AI
Modern web delivery, platforms, frameworks, performance, maintainability, automation, agents, and production AI features.
Creative production
Illustration, motion, animation, video, audio, 3D, campaign systems, and how specialists turn a brief into finished work.
Social and content operations
Channel choice, publishing cadence, repurposing, approvals, community signals, scheduling, and consistent branded output.
Search, GEO, and growth
Technical SEO, AI discovery, structured data, paid campaigns, targeting, funnels, conversion repair, and measurement.
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